A HUGE fire has broken out in front of terrified crowds on Bournemouth beach!

Images posted on social media show shocked sunbathers and swimmers looking on as flames engulf a cliff at the edge of the sand. Emergency services have rushed to the beach.  Eyewitnesses say a section of the sandy beach has been evacuated.

Multiple fire engines are understood to be at the scene. 

One beach-goer claimed the fire was the result of a “beach hut explosion”. Smoke can be seen filling the skyline in photos uploaded online. 

Reports suggest at least three beach huts went up in flames. 

The fire broke out shortly before 4pm as hundreds of people were enjoying a day at the beach as temperatues reached 22C.