Alison Hammond broke down in floods of tears and sobbed as she spoke about her battle with obesity on This Morning.
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The TV presenter was consoled by co-hosts Dermot O’Leary and agony aunt Deidre Sanders live on air.
She broke down during a phone-in when a caller called Jean spoke about her 17-year-old daughter’s problems with food.
Alison was so moved by the call that she broke down crying at the end, sobbing: “It’s so hard, people don’t realise. When you’re big, people think you’re lazy.”
She said: “I’ve had Obesity all my life. What it is is, your regulation system is out of whack. You can’t control wanting to eat all the time.
Starting to cry she added: “Sorry. I get… I think people look down on people when they’re so big. They can’t actually help it.
“It’s really difficult. You want all the bad things and you know you don’t look great. Sorry. It really touches me.’’
One fan tweeted: “Alison showing her vulnerability and her struggles on tv is why I love her so much. She’s so relatable for so many people! I just wanted to cuddle her.”
Another person wrote: “Alison is such an awesome person, it was heartbreaking seeing her so upset. Lots of love and light Alison, keep smiling beautiful lady.”