ITV bosses are lining up Good Morning Britain host Ben Shephard to join Holly Willoughby on the This Morning sofa.
Sources say he is a frontrunner to replace Phillip Schofield in the role after he stood in earlier this week as bosses of the daytime programme attempt to find Ms Willoughby a more permanent sidekick.
Shephard who was previously a stand-in presenter on This Morning, covering for Schofield between 2005 and 2011 – impressed the network’s senior executives when he appeared on the show
Ben is known throughout ITV as being very popular with the audiences of whatever shows he hosts. He is also trusted by the public and is much loved within ITV.
Initially This Morning was going to be built around Ms Willoughby, 42, with rotating co-hosts, as GMB is with Susanna Reid but now bosses have changed their minds and want someone they can team her with most days.
A source told the Mail: ‘Ben did really well and the bosses loved his partnership with Holly and there was great feedback from many viewers’