L’Oreal will remove ‘whitening’, ‘lightening’ and ‘fair’ from skin care products

L’Oreal has become the latest company to change labelling on products to ensure no offence is caused after the recent Black Lives Matter protests.

The company – one of the world’s largest cosmetics firms – said in a statement that it ‘has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin-evening products.’

The move follows outcry over controversial skin-lightening creams and serums, which activists claim perpetuates white skin as an ideal beauty standard. 

Such items are often sold with the promise that users will achieve ‘fair’ or ‘flawless’ skin with dark marks or blemishes reduced. 

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