Netflix has revealed plans to introduce adverts as a way to offer a cheaper subscription option for its subscribers.
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CEO Reed Hastings revealed plans to introduce ads as an option during the company’s quarterly earnings call Tuesday.
The change is not likely to be imminent, as Hastings said Netflix will be examining exactly what the new options look like ‘over the next year or two’.
This comes after Netflix lost 200,000 global subscribers in the first quarter of 2022, with the company expecting to lose two million more this spring.