The triple-lens camera featured in the newly-revealed iPhone 11 Pro appears to terrify people who have a phobia of small holes.
Apple unveiled the powerful array of lenses on the back of its latest iPhone, hoping that it would prove an enticing enough proposition for users to upgrade.
But while the tech appears to have impressed fans who attended the unveiling in California, it has apparently left plenty of potential customers overcome by fear.
People have been tweeting furiously to share just how scary they find the new device, which has its lenses packed tightly together in a module on the back of the phone.
Some claim it is triggering a condition known as trypophobia.
Trypophobia causes people to become distressed at the sight of clusters of small holes.