People Who Can’t Wrap Christmas Presents Bring More Joy

A study called ‘Presentation Matters: The Effect of Wrapping Neatness on Gift Attitudes‘ and it asked a bunch of people what they felt when they were presented with different wrapped gifts. Interestingly, researchers discovered that the badly wrap ones were more endearing.

So if you set the bar really, extraordinarily, unashamedly low then even showing up with a gift with some sticky tape will make the recipient go ‘awww, well at least you tried’.

The perfectly done ones still inspired nice feelings but if you have a reputation for nicely wrapped gifts then the expectation is much higher.