Sir Keir Starmer backs calls for Nike to scrap new England football kit

The Labour leader joins calls to replace the “playful update” of the St George cross on the back of the new England football kit with the original, after Nike switched it from its usual red and white to a red, purple, blue and black cross, ahead of the Euro 2024 tournament in June.

The Labourleader called on the sports manufacturer to switch the multicolour flag back to the original one.

His comments come after a social media storm over the change, with calls on X to boycott the US sports manufacturer.

The row started after Nike posted pictures online of the new England kit which will be used for this summer’s Euro 24 tournament.

While some pictures showed off the ‘away’ kit’s new colour purple, alongside the classic ‘home’ white jersey, one of the X posts showed a new motif featuring a purple, blue, black and red cross on the back of the shirt, which was captioned: “A playful update to the flag of St George appears on the collar to unite and inspire.”

Previously, shirts have often featured the red and white of the St George’s flag.

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